Gradually more and more students in China is targeting to study oversea. Pearson, as the leading language education centre, would like to be the key connecting students to the world. So a fun Wechat challenge game is launched to promote importance of learning proper English. Initial Different choice of graphic style illustrate a different mood […]Read more "Peason – Slang of English Challenge"
難言告白情話，就讓禮物替你表達。在特別日子5月20日，為濟南恆隆廣場推出線上遊戲「眾禮尋TA」，關注官方微信即可盡情尋禮：Coach專屬定制皮牌、盛時表行定制卡包以及百元抵金券等。收集到指定數量的禮物，告白對象即會出現，通過微信鏈接分享給TA，開啓一個浪漫5月告白季。 遊戲中還隱藏著線下告白彩蛋的線索：前往商場不同店鋪前打開微信搖一搖，與TA一起加入遊戲，TA的畫面便會飄散甜蜜愛心，禮物即會出現，還有機會贏取ENZO時尚對戒等驚喜大禮。 此為另外一套失落掉的創作方向：Read more "Grand Gateway Shanghai – 520 campaign"
Global brand always pass the photo materials to local team to build their own version, to fit in the local insight. We turn the blocky photography into dynamic magazine-like website, to make it more energetic, like the collection original meaning. LaunchRead more "Levi’s Orange Tab Collection"
Beautiful skin begins with beautiful thoughts. Every small change made to have beautiful and healthy skin is worth documenting. Just 10 days, you can see the changes. At the microsite, our audience can create their own Journal of Change via social connect. For 10 consecutive days, we will inspire them with different questions about skincare, […]Read more "Clinique – Journal of changes"
Rediscovered is a travel service provider, which target to create extraordinary travel experience to exclusive status driven class. This revamp targets to give a clearer branding and more inspiring website experience to the potential customers.Read more "Rediscovered – Website Revamp"
Best Idea – Customer Acquisition (Silver) Marketing Magazine’s MARKies Awards 2016Read more "Nike – Digital Draw"