Task: This Center would like to promote a Positive Living Style through their handmade products.

“正話” Campaign is created as a new product line. Every customer will leave the shop not only with a hand-craft, but also a Positive thinking of each product.

At the very beginning when I entered this center, I do appreciate their drawings and craftmanship a lot. Transforming their talent into products are challenging but very rewarding. Time is limited for this project, just a half year, from zero to launching. Yet, throughout the process, I earned a lot, enhancing my design thinking, also sourcing, organizing and communication skills.

Let’s go through the result from this campaign site design.

——My part——
Campaign Idea | Copywriting | Art Direction | Product Design | Photography

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