Most Social Enterprise from Non-gov organisation in Hong Kong doesn’t have a clear brand identity, but they really got good and strong brand message. The Providence Garden for Rehab got a variety of business, from cafe, to bakery and living goods(gift), also art. Here comes the logo revamp transformation.
Brand Identity: Love, Positive Thinking in 3 ways(身心靈), Handmade Products
Initial Idea 1
Open a little box combined by three Positive Chinese words, different surprises you will find.
Initial Idea 2
With our members’ hands, we can make up many “Liked” goods.
Initial Idea 3
Everything we give, is for bringing you a smile.
With several rounds of amendments, we finally come up this set of new logo.
More single-minded but strong message, more clear use of color set for different business.
Drive you a smile with our hearts.